What's in a title? The strategic use of metaphor and metonymy in "Some like it hot"

María del Rosario Caballero Rodríguez

Abstract


The aim of this paper is to call attention upon the strategic and relevant use of the polysemous nature of language as it is instantiated in film titles such as the one in our discussion. The theoretical framework adopted in our analysis of the concept hot in our title is that of Cognitive Linguistics (Lakoff 1987; Langacker 1987), which explains polysemy in terms of conceptual organisation and categorisation. We defend that the cognitive approach to lexis as an array of semantic networks triggered by the words within them proves a useful explanation in solving a number of troublesome issues in the analysis of short texts like titles, namely the use of implicatures, polysemy, and the ambiguity usually resulting from both.

Full Text:

PDF

References


Barcelona Sánchez, A. 1997. “Clarifying and applying the notions of metaphor and metonymy within Cognitive Linguistics”. Atlantis 19, 1: 21-48.

Bartlett, F.C. 1932. Remembering. Cambridge: Cambridge University Press.

Croft, W. 1993. “The role of domains in the interpretation of metaphors and metonymies”. Cognitive Linguistics 4-4: 335-371.

Downing, A. & Locke, P. 1992. A University Course in English Grammar. New York: Prentice Hall.

García, F.J., F.J. Ruiz de Mendoza, and J.L. Otal 1994-95. “Hyperlexis: A hypertext system for representing lexical information at discourse level”. Revista Española de Lingüística Aplicada: 101-119.

Gibbs, R.W. Jr. 1994. The Poetics of Mind: Figurative Thought, Language, and Understanding. Cambridge & New York: Cambridge University Press.

Grice, P. 1975. “Logic and conversation”. Syntax and Semantics, Vol. 9: Pragmatics.

Eds. P. Cole and J. Morgan. New York: Academic Press. 41-58.

Johnson, M. 1987. The Body in the Mind. Chicago & London: The University of Chicago Press.

Lakoff, G. 1987. Women, Fire, and Dangerous Things: What Categories Reveal about the Mind. Chicago & London: The University of Chicago Press.

Lakoff, G. 1993 “The contemporary theory of metaphor”. Metaphor and Thought, 2nd ed. Ed. A. Ortony. Cambridge & New York: Cambridge University Press. 202-251.

Lakoff, G. and M. Johnson 1980. Metaphors We Live By. Chicago & London: The University of Chicago Press.

Lakoff, G. and M. Turner 1989. More than Cool Reason: A Field Guide to Poetic Metaphor. Chicago & London: The University of Chicago Press.

Langacker, R.W. 1987. Foundations of Cognitive Grammar: Theoretical Prerequisites. Stanford, CA: Stanford University Press.

Mandler, J.M. and N.S. Johnson 1977. “Remembrance of things parsed: story structure and recall”. Cognitive Psychology 9: 111-151.

Minsky, M. 1975. “A framework for representing knowledge”. The Psychology of Computer Vision. Ed. P. Evinston. New York: Mc Graw-Hill. 211-277.

Otal Campo, J.L. and F.J. Ruiz de Mendoza 1994. “Manifestabilidad mutua, estrategias de negociación y procedimientos discursivos”, in Bruton, A., Sibón, T. & Manchón, R. (eds.). Series sobre Estrategias de Aprendizaje y Uso del Lenguaje 2, CEP (Alcalá de Guadaira). 3-19.

Ruiz de Mendoza, F.J. and J.L. Otal Campo 1997. “Communication strategies and realization procedures”. Atlantis 19, 1: 297-314.

Ruiz de Mendoza, F.J. 1997. “Metaphor, metonymy, and conceptual interaction”. Atlantis 19, 1: 281-295.

Rumelhart, D.E. 1980. “Schemata: The building blocks of cognition”. Theoretical Issues in Reading Comprehension. Eds. R.J. Spiro, B.C. Bruce and W.F. Brewer. Hillsdale, N.J.: Erlbaum. 35-58.

Schank, R.C. and R. Abelson 1977. Plans, Scripts, Goals and Understanding. Hillsdale, N.J.: Erlbaum.

Winograd, T. 1975. “Frame representations and the declarative-procedural controversy”. Eds. D.G. Bobrow and A.M. Collins. Representation and Understanding: Studies in Cognitive Science. New York: Academic Press. 185-210.




DOI: https://doi.org/10.18172/jes.40

Copyright (c) 1999 María del Rosario Caballero Rodríguez

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

© Universidad de La Rioja, 2013

ISSN 1576-6357

EISSN 1695-4300